After decades of personally strying to better explain the Arab world to his fellow Americans, James Zogby has written Arab Voices as an answer to the myths and misperceptions that persist. Starting with more than a decade's worth of polling data collected by Zogby International (run by the author's brother John), thousands of interviews and personal anecdotes, Zogby draws a much clearer picture of why US attempts to win Arab hearts and minds often fail. His book concludes with steps that governments could and should take to mitigate misunderstandings. Zogby's book should be required reading for every American -- let alone the 65 percent who believe that Iran is an Arab country.